How we defined on-the-go personalized luxury dining and accommodation
for this mobile application
Pamper App brings digital to new standards by creating a private concierge in your handset. It is a mobile application that uses customer behavior and real-time inventory management to offer an exclusive and personalized service offering. Pamper App is the single end to end provider of bouquet services such as personalization, real-time, wallet payment service, location based, loyalty programs and dynamic marketing. In short, it is a complete package for those seeking luxury on the go.
Pamper app targets audience who enjoy personalization of services while cashing in on loyalty points earned. They value services and need the best services in town, suited to their requirement. Pamper app is location based. Hence, the user is at advantage in each city. Familiarity is no more a prerequisite to make the best decisions.
While the strategy for this application was pretty much in place, it was up to our technical experts to decide on feasibility and sturdiness.
The making of your private concierge
Two applications in one
In addition to the business to Consumer (B2C) mobile application; Pamper App also includes a business to business (B2B) backend mobile application. The B2B application enables businesses (High-end restaurants and hotels) to manage their inventory live. Thus, Pamper App uses real-time data from both consumer end and business end, adding to the complexity.
Personalization of experience to the customer is a key feature. Here, the customer inputs his requirements for the occasion. His location, cuisine type, the number of people accompanying, type of occasion etc are certain variables that are accounted for before he views his personalized list of service offerings.
The pricing mechanism is determined using customer profile and product demand. Customer profile refers to the customer’s previous purchase of the same product/ other products within the application. In case you forgot, yes, it is all real-time.
While deals may be availed, it is unique as users need to spend points earned to unlock their deals. Each deal is visible only privately and time limited. Thus, brand equity is not diluted. In addition, users can also operate their loyalty programs from individual hotels through Pamper App. A single application thus works as a wallet to every loyalty program the user is a member of.