Logo & Branding, UIUX, Front-End Development
Branding and Mobile Application Development for Wandertrails that connects people and experiences digitally.
Wandertrails is an online platform that is set to change the way that people explore and experience any place. This is done by curating and digitally connecting people to experiences - let it be an experiential stays, activities or immersed hand crafted trails hosted by a community of residents. It also offers a wide range of activities like treks and adventure trails, culinary sessions, heritage walks, art trails and more. Users of the platform can book either stays or activities, or get to choose to combine them and make an experience - led trail.
The logo for such a vibrant startup ought to be vibrant and shall hold its slogan “Discover the Real”. The logo was derived from the concept of merging with the letter “W” with an iconic bird, that wander to explore and discover. The logo with new identity give a huge uplift for the startup brand and people took them more seriously in the likes of other competitors like airbnb, tripplanner etc. The mobile app was developed after doing extended research, talking to suppliers and users. Experience and Activities, these constitute the majority chunk of any travel activity. The discovery to the booking process is achieved faster and in simple steps.